How to Add Twitter’s New Product Cards to your Shopify Store?

web_productAlthough it has been widely adopted by online stores of all kinds, Twitter has never been the poster boy for leads generation on E-commerce, paling in comparison of other social giants like Facebook and especially Pinterest. But this could be about to change.

A few weeks ago, Twitter unveiled a new feature that could turn it into the next hot social space to showcase your products and bring in tons of new visitors eager to become your buyers. This new feature is no other than Product Cards.

Product cards display products in Pinteresteque kind of way whenever a user includes a link to one of your product pages on a tweet, or clicks the Tweet button next to a product on your store.

This way, tweets about products will no longer contain a bare short text and a link, but will rather include the product’s picture, a description, its price and location, the store’s name and a link.

The best part: these cards work great on mobile devices, so people using Twitter on their phones will be able to get a full view of each product’s details and be directed to the right store in just one tap. And this is no small audience, as about 60% of all Twitter’s users view their feeds on their phones.

Cards massively increase engagement, and drive more clicks than ordinary tweets to online stores. And not just that, since people getting there from a Product Card already know what the product’s price and specs are, they are far more likely to actually buy it.

How to Activate Product Cards on a Shopify Store?

In order to take advantage of Product Cards to showcase your products you must activate this feature. Usually this would require some minimum coding knowlegde. However, we did part of the job for you and have put a brief guide together that will help you go through the process.

All you must do is follow these steps:

1. In your Shopify admin, go to Themes and select Published themes for the theme you want to add the cards to and click “Template Editor”. Chances are, it will be the theme you are currently using.


2. Once in the editor, open the Snippets folder, and select Add a new snippet.

Add new snippet location

It will prompt you for a name, saying Create a new snippet called, enter twitter-cards.liquid as the name of the snippet.

New Snippet

3. Once the snippet is created, you’ll see a blank text editor. Copy the text below and paste it there.

4. Click Save on the top left corner. A message should emerge from the bottom of the page saying Asset saved successfully.

Asset Saved

Great, the snippet was created. Now we need to tell the theme to display it!

5. Locate the Layouts folder on the left of the editor, and click the theme.liquid file there. It should open the file in the text editor.

Once open, locate the following line (should be near the top):

{% include 'fb-open-graph-tags' %}

Then, insert the following line below that one:

{% include 'twitter-cards' %}

locate line

Click Save, and you’re done!

Validate on Twitter and Apply.

Now the meta tags will be displayed on your page’s HTML, so everything is set up from Shopify’s point of view, but there’s one step more needed in order for the cards to display on Twitter.

1. Go to, and select the Validate & Apply tab.

Twitter 1

You’ll see a field to enter an URL to validate. Insert a product page of your store—make sure to use your real domain, no the— and click Go!.

After a few seconds a card preview will appear, along with a Request Approval button. Click it, fill the information you’re requested, and submit it for approval.


After a few days you’ll be notified if your card was approved and it will start showing on tweets.

Now you are truly done, and soon you will be able to feel the power of Twitter Product Cards whenever an user places a link to one of your products on a tweet.

Wanna learn more about how to use Social Media to increase sales at your store? Click here and download our Brief Guide on How to Rock it on Pinterest. You won’t regret it!


A Brief Guide to Rock it on Pinterest.

guideimgIf you are running an e-commerce store, chances are you have heard a lot about Pinterest’s power to help you boost your sales.  If you haven’t, you had better get to it because otherwise you may be wasting an amazing channel to push your products and actually get tons of potential customers to view them.

Pinterest works like a giant pin-board, where people can “pin” their favorite stuff, re-pin things they like from other users, and discover thousands of amazing pictures, products and content in general in a very easy way. Simple as it may sound, this social network has over 85 million active users, 80% of whom are women in their late 20s, 30s and early 40s. Moreover, these women are usually professionals and love to shop.

And that is not just an empty statistic. According to a study conducted by Shopify, the average order from users coming from Pinterst is $80, exactly twice as much as the average order from people coming from Facebook.

But how do you get started in this amazing social network? Check out the following tips and get ready to rock it on Pinterest.

This is just a preview of the full guide. Get the full guide here and learn how to massively increase your sales using Pinterest.

  • Add the Pin-it Button Next to Your Products.

In the same way Facebook lets you place a “Like” and a “Share” button next to your products, Pinterest offers the “Pin-it” button. This simple tool will allow your users to instantly “pin” your products to their boards.


Adding these buttons is very easy, and there are many apps in most E-commerce platforms app stores that will help you do it. If you are running a custom made platform or prefer to do it yourself, Pinterest offers a widget builder tool that provides super simple tools that require virtually no coding knowledge in order to install these buttons.

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5 Keyword Tips for Google AdWords Beginners.

SONY DSCAdWords campaigns are a great deal about keywords. After all, search terms introduced by searchers are the cause that will trigger your ads. Choosing the right words will assure the right people find your ads at the right moment. If those ads are good and provide an effective answer to the search, you will get more and more clicks.

As simple as this may sound, doing a good use of your keywords is actually one of the biggest challenges any online store willing to advertise on Google (or Bing, or Yahoo! for that matter) will encounter.

Today, we will provide five simple tips that will turn this monumental task into a much simpler job.

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The Hidden Cost of Adding New Features

Maintaining simplicity on your product is one of the most challenging aspects of a startup. Every feature you add is a feature that will modify your application, needing support and maintenance in the future.

These new features usually have more hidden costs than we think. And most times they lead to other new features compromising the usability of the site.

In our case we developed a very powerful referral and virality tool, always trying to mantain its simplicity and the minimum amount of features so our clients can do everything by themselves easily.

The problem we are facing now, is that our goal is to make a sticky product so we can benefit from a subscription model instead of one time fees.

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How to Make Good Decisions.

Good decisions usually aren’t made on a 30 minute meeting.They need some thought. To iterate over possibilities and ideas. Some crazy, some dumb, and some tiny ideas. Let them grow on their own and turn into something interesting.

Meetings are great for brainstorming anyway, where ideas are born. Saying things directly out of your mind can uncover some other people ideas from the back of their brain.

But ideas shouldn’t be raised there. They need a better place, with more time and attention.

That’s why asynchronous workflows are good for ideas and decisions. Writing things makes you read and think about it before sharing it with others. Which leads to a more detailed and expressive insight.

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Weekly Meetings: 20 Minutes that will Change your Company Forever.

UN-Security-CouncilRetaining focus is, perhaps, one of the toughest challenges any startup faces. Every company at its earliest stages relies on a small group of people (most usually its founders, and sometimes one or two employees) who can’t rely in any larger structure to organize their time.

Besides, the startup life will almost inevitably turn anyone, even the most specialized professional, into a multitasker. Having to deal with a wide series of responsibilities that range from coding the next great feature of your product, to providing customer support and dealing with the annoying bank executive who won’t extend your credit card limit to, sometimes, even sweeping the floor, can be truly challenging. Not so much because of the different talents each of these tasks demand (which you ultimately learn) but for the challenge of organising your time into completing them all.

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8 Tips to Give a Successful Interview on Radio or TV.

JournalistsBefore venturing into the startup life, I worked for a few of years as a radio reporter in a couple of rather popular shows in Buenos Aires. The job was tons of fun, and it gave me the possibility to work with some great journalists, and to meet and interview a wide variety of characters: from Senators and Mayors, to activists, celebrities and even all kinds of crazy people on the street. Being on the interviewer side, I almost never stopped to think about how people I was interviewing felt, most of them first timers, who didn’t have any experience talking on the media. And when I did, it was usually because I was taking advantage of the person’s rawness, either to spice up the interview or to make the other person look bad (yeah, journalists do that all the time).

So it wasn’t until I crossed the aisle and had to face a microphone for the first time as an interviewee when I realized how challenging explaining your startup and answering questions about it and its market can be. I thought having some experience in the field would make it super simple. But it turns out it didn’t. So today, having the perspective of someone who’s been on both sides, I’d like to offer my advice to those who, like my partners and I, have to regularly face journalists.

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A Brief Guide to Writing Effective E-mails.

You are quietly staring at your computer’s screen. A drop of sweat runs through your forehead as your feelings range from anxiety to the most absolute fear. Your finger stands still on the middle of your touchpad. You don’t dare to move it, as the slightest gesture could set in motion a chain of events you are not entirely sure you’ll be able to control. A few minutes may pass before you build enough courage to finally make the click and send the E-mail you just wrote.

Working on a startup this is a rather common situation. Writing to a big investor, a journalist from a famous tech blog or even to a successful entrepreneur in Silicon Valley is not easy and, almost every time, it produces an adrenaline rush and tons of uncertainty. Will that person answer? Will he even read my E-mail, or will he just discard it as junk?  Will she report it as spam and block my address forever? These are just a few of the many questions that will pop in your head as soon as you are finished writing.

The bad news is that uncertainty can never be eradicated and that, ultimately, getting an answer depends a big deal on the content of your message.

However, there are a few tricks we learned over time that can make your E-mails far more attractive and the person reading them more likely to answer them. Check them out:

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9 Social Media Marketing Tips to Turn your Online Shop into a Success.

Today’s guest post comes from Claire, Growth Leader at OmbuShop. OmbuShop is the easiest way to set up your online shop and start selling in Latin America. Making sure you sell online is her business, so today she shares her arsenal of social media marketing tactics for eCommerce businesses.

You’re starting an eCommerce business and you’ve just set up your online shop. Well played! Now it’s time to bring in the customers. What’s the first step?

You know you’re supposed to be using social networks to market your products. Not sure exactly how? Here are our top 9 tips for getting started with the two major social players in eCommerce:


Let’s face it: people spend a HUGE chunk of their time on Facebook. Reading, stalking, watching videos of Boston terriers – it’s where we go to simply hang out online. Remember how people used to go to the mall to hang out? Well now businesses are focusing their energy on reaching us on Facebook so as not to lose sales. Here’s how to make our own mark:

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Co-Working Etiquette: 8 Simple Rules to Survive and Be Survived When Sharing an Office.

Oh, the startup life! In the few years I’ve spent first as startup employee and later as an entrepreneur myself, I’ve been through an extensive variety of working experiences which ranged from having a regular office exclusive to the startup I was working for, to working at home or at my partners’ homes to, lately, working at a co-working space in Wayra, a startups incubator where our project is being accelerated and at the CMI in Santiago, where we are talking part of StartupChile.

Each working space had its ups and downs, but once I overcame my initial fears and my natural propensity to social awkwardness, I came to love co-working.  Adapting, I must confess, was tough though. But it doesn’t have to. So, as to reduce the pain for newcomers and for people getting acquainted to the shared-office life I came up with a set of 8 ruleommendations that will make adapting to the co-working life much easier and far less traumatic. Here we go:

8. Follow the Office Rules.

While rules may not yet be written, every co-working space has a set of rules, no matter how basic and dumb they may sound. It is a good exercise, on the first days you spend at your new office, to learn these rules and, at least at the beginning, try to live by them. So before bringining your dog or showing up in flip-flops find out if there’s any regulation that stands on the way. After all, you don’t want to get banned from your new workspace on your first week.

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My Cheese Wants Me to Follow It on Facebook: 5 Super Wrong Social Media Strategies.

Living alone can be tough. Especially on an unusually hot November night. You get home, you open the fridge and you realize your only chance of having a decent dinner is either ordering a Pizza or making yourself a sandwich. Cheap as I am, I chose the latter and, to my surprise, I finally got the inspiration to write my first post. As I opened the cheese’s package I saw it: My cheese wants me to follow it on Facebook.

As Social Media Marketing gains importance, most companies of all sizes are increasing their spending in this rather new area. According to a study conducted by The CMO Survey, Social Media accounted for a 3.5% of the average marketing budget in August 2009. As of February 2012 this number has climbed to 7.4%, and it is expected to soar as high as 19.5% over the next five years. This, however, doesn’t mean companies know what they are doing.

Take Sancor, for example, the company that makes my cheese. Sancor is the second largest dairy manufacturer in Argentina, one of the top 10 in Latin America. According to its own reports, the company’s revenues were over 1.1 Billion Dollars in 2011. And yet, they understand Social Media as placing a “Follow us on Facebook” badge on their packages. Funny enough, the badge doesn’t give consumers a clue on how to find them on the Social Network, it doesn’t provide a URL address to their fan page and it doesn’t even mention the brand’s user name. But most importantly, it doesn’t offer consumers an incentive to follow the brand.

Social Media Spend as a Percent of Marketing Budget. Source: The CMO

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Work less, when you are working less.

Work Less

The past few days were some of those you can identify with the ups and downs of the startup life. It wasn’t because one of our clients suddenly came down, or something went wrong. It was something very common that happens to most entrepreneurs, a completely unproductive week.

I kept pushing to accomplish more items in my To Do list but I didn’t finish them and I still don’t think they were very important. I just wanted to complete them for the sake of completing them.

The startup world is full of people addicted to work who think that by pulling 90 hours a
week and working on weekends they are going to impact positively on the startup, but they don’t notice what really happens. They finally burnout and the weeks start getting less and less productive. If you have good working habits your brain is going to work better, you will have more concentration and you will solve problems better.

This is why it is important to take a break or make a stop not only when you feel you’re working too much but also when you feel you are working too little. Last week I felt I was working too little and nothing I did was really important for the company, so today, I decided to do something I love. I got up very early in the morning and went to do wakeboard, one of my favourite sports. It cleared my mind for a few hours, disconnected from the whole world and got in touch with the nature.

What were the results with this experiment?

It freed my mind and by the middle of the day I was back at work with lots of energies and desiring to do important stuff I have been replacing with minor To Do’s.

The first tangible thing is I wrote my very first blogpost ever (BTW, it is this one you are reading). I wanted to do it for years and have been postponing for a long time.

It is very important to be attentive to your team’s productivity. And to your own. Don’t try to push it harder when it’s not working. Just make a stop and do something different, something that can clear your mind. Work less when you are working less.

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